The Samsung Bespoke AI Top Load Washer is making laundry easier for Indian households. Launched in 2025, it brings AI technology to top-load washing machines. With capacities from 8kg to 14kg, it suits small and large ones. This review covers its features, performance, and value for Indian homes. Let’s explore why it stands out.
Why Choose the Samsung Bespoke AI Top Load Washer?
Samsung’s Bespoke AI series is known for innovation. The top-load washer combines smart features with practical design. It comes in stylish colours like Black, Deep Charcoal, Lavender Gray, and Brushed Navy. These match modern Indian home interiors. The machine promises better fabric care, energy savings, and ease of use. Its AI Wash and Eco Bubble™ technology are game-changers.
Key Features of the Bespoke AI Top Load Washer
1. AI Wash Technology
The AI Wash feature is the heart of this washer. It uses three-step sensing to detect fabric type and weight. The machine adjusts water levels, agitation, and wash duration automatically. This ensures clothes are cleaned well without damage. For Indian homes with diverse fabrics like sarees and denim, this is a big plus. Samsung claims 25% better fabric care with AI Wash.
2. Eco Bubble™ Technology
Eco Bubble™ makes cleaning more effective. It turns detergent into bubbles that penetrate fabrics faster. BubbleStorm™ dissolves detergent into foam, while Dual Storm™ mixes bubbles and clothes thoroughly. This reduces fabric wear and removes tough stains like curry or oil. Indian users will love this for heavy-soiled clothes.
3. AI Energy Mode
Energy efficiency is crucial in India. The AI Energy Mode optimises power use based on load size and fabric type. Samsung says it saves up to 20% more energy than standard A-grade washers. With rising electricity costs, this feature helps keep bills low. The machine also has a 5-star energy rating, making it eco-friendly.
4. AI VRT+™ (Vibration Reduction Technology)
Washing machines can be noisy. AI VRT+™ reduces vibrations and noise. It senses the floor type and adjusts settings for a quieter wash. This is ideal for Indian homes, especially apartments where noise can disturb neighbours. You can run it at night without worry.
5. SmartThings App Integration
The washer connects to the Samsung SmartThings app. You can control it from your phone, start cycles, and get notifications. The app also suggests optimal settings for your load. For busy Indian families, this remote control feature saves time. It works with both Android and iOS devices.
6. Large Capacity Options
The washer comes in 8kg, 10kg, 12kg, and 14kg capacities. This suits different family sizes. The 14kg model is great for large Indian households or washing blankets and curtains. The wide drum allows better water flow, ensuring thorough cleaning.
7. Flex Auto Dispense System
Adding detergent is hassle-free. The Flex Auto Dispense System holds enough detergent for up to 47 loads. It releases the right amount for each cycle. You can also switch between detergents or add softener. This saves time and ensures consistent cleaning.
Performance: How Does It Wash?
I tested the 12kg model for a month. The results were impressive. The AI Wash handled mixed loads well, from cotton kurtas to woollen shawls. Stains like turmeric and ink came off easily with the Eco Bubble™ cycle. The machine was gentle on delicate fabrics, with no fraying or colour fading.
The Super Speed cycle washed a full load in under 40 minutes. This is perfect for busy days. The washer was quiet, even during high-spin cycles, thanks to AI VRT+™. I ran it at midnight, and it didn’t disturb my family’s sleep.
The SmartThings app was user-friendly. I could start a cycle while at work and return to clean clothes. The app also alerted me when the detergent was low. However, the app needs a stable Wi-Fi connection, which might be an issue in some Indian homes.
Energy Efficiency and Running Costs
The Bespoke AI washer is energy-efficient. Its AI Energy Mode reduced my electricity use noticeably. Samsung estimates annual running costs at around ₹3,000, even with high utility rates. The heat pump technology in drying cycles (for combo models) further saves energy. For Indian users, this means long-term savings.
Design and Build Quality
The washer looks sleek. The Black Caviar finish added elegance to my laundry area. The control panel is intuitive, with a clear LCD touchscreen. The drum is sturdy, made of high-quality materials. Samsung’s reputation for durable appliances shines here. The machine feels built to last.
Pros and Cons
Pros:
AI Wash ensures optimal cleaning and fabric care.
Eco Bubble™ removes tough stains effectively.
Energy-efficient with a 5-star rating.
Quiet operation with AI VRT+™.
SmartThings app adds convenience.
Stylish design suits modern homes.
Multiple capacity options for different needs.
Cons:
High initial cost compared to non-AI washers.
Smart features need stable Wi-Fi.
Large models may not fit small spaces.
Is It Worth the Price?
The Bespoke AI Top Load Washer is priced higher than basic models. Prices start at around ₹45,000 for the 8kg model and go up to ₹70,000 for the 14kg one. But the features justify the cost. The energy savings, fabric care, and smart controls add value. For Indian families who value convenience and efficiency, it’s a good investment.
Comparison with Competitors
Compared to LG’s TurboWash top-load washers, the Bespoke AI offers better AI integration. LG’s models are reliable but lack the advanced fabric sensing of Samsung’s AI Wash. Whirlpool’s top-loaders are budget-friendly but don’t match Samsung’s energy efficiency or smart features. The Bespoke AI stands out for tech-savvy users.
Who Should Buy It?
This washer is ideal for:
Large Indian families needing high-capacity machines.
Tech enthusiasts who want smart home integration.
Eco-conscious users looking to save energy.
Households with diverse laundry needs, from delicate to heavy fabrics.
If you prefer simple, low-cost washers, look at basic models from brands like IFB or Bosch.
Final Verdict
The Samsung Bespoke AI Top Load Washer is a smart, efficient, and stylish choice. Its AI Wash and Eco Bubble™ technologies deliver excellent cleaning. The energy savings and quiet operation make it perfect for Indian homes. Despite the high price, its features offer long-term value. If you want a modern laundry solution, this washer is worth considering.
For more details, check Samsung’s official website or visit a store to see it in action. Happy washing!
